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Tag archive for: Lakers

Lakers Monopoly: A Gift for Season Ticket Holders

With Kobe Bryant’s superpowers rapidly dwindling, the Mamba’s retirement announcement, Byron Scott’s stubborn refusal to do anything resembling coaching, and a slew of losses that come at the cost of a farewell tour, Lakers fans don’t have much to be happy about this season.

Season ticket holders will receive some respite soon, in the form of a Lakers branded Monopoly set, courtesy of the purple and gold. This old school board game may not make up for the misery they’ve yet to endure, but at the very least it’s a nice collector’s item.

As of now, there is only a photo of the cover available with a peek at some of the squares with classic Lakers personalities taking the place of properties. I’m curious to know which Lakers personality occupies the “Go to Jail” square—Byron Scott, perhaps?

How the Lakers Covered Their Draft Night on Social Media

After two of the worst seasons in recent memory, the excitement around this year’s NBA draft could not be any higher for the Los Angeles Lakers and their fan base.

Knowing they held the second overall pick in the 2015 draft also meant the Lakers’ social and digital teams had the opportunity to prepare for a potentially big moment on Twitter and social media at large and they did not disappoint.

The Lakers are known for having paved the way for a professional brand-building strategy in sports through their social assets and they put them to work once again as they prepared to draft that could potentially land them their newest franchise player.

Phenomenal graphics and clean fonts were employed in the lead-up assets which gave fans that were keeping up through social media an opportunity to join in the build-up excitement.

When the moment finally arrived, the best piece of social content that summarized the selection process actually came from @NBATV instead of the Lakers, however, the team did smartly retweet the Vine.

With the second overall pick, the Lakers selected D’Angelo Russell—a promising point-guard from Ohio State. The announcement tweet included a prepared graphic of Russell in the iconic Lakers gold uniform.  The image also included some key information about Russell, but it blended into the background almost like fine print.

The draft announcement was followed-up with behind-the-scenes content and quotes from General Manager, Mitch Kupchack.

The social team smartly captured the moment Mitch Kupchak called his newest player, as well as the other side of the conversation which no other NBA team had done.

The Lakers also incorporated template designs that made use of quotes and images almost in real-time to round out the on-brand coverage through genuine moments and quotes.

All in all, the Lakers’ preparation resulted in real-time, on-brand coverage of their memorable evening. I’m looking forward to seeing the next phase of their social media designs in the upcoming seasons.

Kobe Bryant’s “MUSE” – Documentary Preview

SHOWTIME just released the preview of Kobe Bryant’s upcoming documentary, “MUSE.”

The feature is executive produced by Bryant himself, with Gotham Chopra serving as the director. To get some background on the development of this feature, check out Ramona Shelburne’s piece on ESPN from earlier this year.

“As a lifelong Boston Celtics fan, never did I imagine I would collaborate with Laker great Kobe Bryant,” Chopra said in a statement. “Kobe’s quest for greatness transcends rivalries and I’m excited by his and Showtime’s willingness to go down this rabbit hole together. I’m confident audiences will be intrigued by what comes out the other side.”

The full documentary will air sometime in February, according to the video description on YouTube.

Kobe Bryant Calls Lakers Soft

[dropcap]E[/dropcap]arlier today, on my way to work, there were reports of Kobe Bryant trash-talking his teammates and his GM while at practice. Apparently there’s video of said incident (below).

As Kobe walks off the court, he yells at Mitch, affectionately reporting his disappointment with his teammates. Kobe’s feedback: he’s supposed to get better at practice, however:

“these [expletive] ain’t doing [expletive] for me.”

Everybody knows that the best way to inspire those around you is to callously tear them down until there’s almost no spirit or will left in the body. Think of it like a mediocrity cleansing—Kobe’s just helping his teammates wash away the ineptitude.

During today’s scrimmage, Kobe also reportedly called his team “soft,” and more specifically challenged Nick Young & Jeremy Lin, as the L.A. Times reports.

“Now I see why we’ve lost so many games. We’re soft like Charmin!”
—Kobe Bryant

Kobe’s maniacal competitive edge has been well reported throughout his time with the Lakers, but through the magic of social media, we now have some visual and audible proof of what a hard-ass he can be.

While his attitude may be the most polarizing in the league, one has to respect him for his inability to settle for mediocrity (a trait most of us admired Michael Jordan for during his tenure in the league).

It may not be the most constructive way to go about improving the Lakers, but at least he’s leading by example during the days he’s present at practice. Stay real, Kobe.

Mike D’Antoni Resigns as Lakers Head Coach – The Dream is Dead

The dream that was #ExtendDAntoni is no more as the Lakers announced today that Mike D’Antoni would be stepping down as head coach.

Although there is no timetable set, the search for a new head coach will begin immediately.

Lakers fans everywhere rejoiced at the news of the Moustachioed Mofolio, as he was affectionately known to me, but no one was as elated as one of the most famous Lakers figures in town, Magic Johnson:

What a week Magic has had – from being embroiled in a nationally covered scandal that led to the demise of an NBA owner, to receiving an apology directly from the commissioner of the NBA, to unofficially throwing his hate into the ring of suitors for a potential Clippers buyout, and now this.

I guess we should all be a little thankful that the Lakers organization “graciously” waited until the day after the Clippers had their time in the sun to make this announcement. Already it feels like the whole Donald Sterling thing happened in ancient times – THAT is the cachet of the Lakers brand.

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