Kobe Bryant, with this shot, surpassed Wilt Chamberlain to become the 4th all-time leading scorer in NBA history.
A special occasion that’s deserving of quality recognition and promotion, especially via the Lakers‘ owned social properties.
Although I can’t prove this is where the idea originated from, the Lakers social media team appears to have taken a cue from the 2010 TNT NBA Forever promo that ran on opening day after the lockout. Coupling present day superstars with their counterparts from the past was a genius move that capitalized on nostalgia and the impossibility of having watched the historically great vs. today’s superstars.
With this branded photo, we are treated to a historic accomplishment in visual form—Kobe rising above a much taller and loger Wilt, in a different uniform than the one he was in when he broke his record no less—crafted in a way that focuses not just on the players involved, but ultimately on Lakers brand/history. It’s not just a Kobe accomplishment, it’s another purple and gold footprint in the NBA records, and this visual does a great job of driving home the message.
Next up for Kobe Bryant: the looming shadow of the one they call the G.O.A.T., Michael Jordan. Kobe, whether he admits it or not, has been chasing Michael for as long he’s been in the league. Although Kobayashi will have been in the league longer, and Michael will have taken less shots to reach the same number, it will no doubt be a historic and important moment for Kobe Byrant & the rest of Lakers Nation.
I, for one, will be looking forward to the art-work that accompanies this feat which is sure to be exponentially shared in the social space.
Photo credit: @Lakers on Instagram.