Hoopheads are overflowing with nostalgia, almost anyone that follows the sport knows this.
The Houston Rockets intelligently tapped into this by creating a video of highlights in the style of NBA Jam—the old school arcade game with classic one-liners that have withstood the test of time.
I missed the initial launch of this video piece on Thursday night, when they appropriately tied it into the widely accepted throwback Thursday / unofficial day of nostalgia. When I first launched it, not only was I pleasantly surprised at the video production that integrated elements from the game, I was joyously overtaken by the custom voiceover work that also matched up to the original game.
— Houston Rockets (@HoustonRockets) March 20, 2015
According to the tweet put out by @HoustonRockets, the video was also played in the arena.
Overall, I thought this was a fantastic execution that brought to life elements of the present and the past in a way that made perfect sense. Well done, Houston Rockets marketing team, thank you for taking me back to the days of he’s heating up and he’s on fire!