Blake Griffin‘s new Jordan commercial for the Super.Fly 2s lives up to the ad standards we’ve come to expect from Griffin.
Featuring a character that fancies himself “Dr. Drain,” who happens to resemble Spike Lee’s Mars Blackmon, the ad is effective in providing a throwback feel to what basketball is all about: the playground, pick-up games, and teammates with pronounced basketball flaws.
The black and white look, the use of an old school song like “I’m Your Puppet,” and a shot of Blake Griffin and Dr. Drain at the ice cream truck further adds to the welcomed summery throwback feeling.
So, without further ado, here’s Dr. Drain making it rain:
Whether you like him or not, you have to appreciate the great ads that result from the brands he represents (and if you follow him on his personal social media channels, you’ll also notice that the ads very much reflect his off-screen, silly persona). I particularly liked how Rob Mahoney described it over at the Point Forward:
Pairing Blake Griffin’s perfect deadpan with an outwardly goofy character works so well for all involved, and the concept of Griffin’s basketball chemistry with the young chucker is brilliantly simple. Funny, charming and exceptionally well done.
Also: It seems safe to say that Drain leads the park in ‘Kobe Assists.’
Additionally, to mark the launch of the Super.Fly 2, and to capitalize on Blake Griffin’s most recognized skill—throwing it down after a lob—jordan.com created the “Lift Off With Blake” user interactive page. Fans can film themselves throwing an alley-oop to Blake using their smartphones and then upload it to jordan.com/liftoff for a chance to have it featured on the site.